Published by Graphic designer: Ghania Fahad.
Have you ever wondered if it’s possible to do what you love and make money doing it? Well, the answer is yes! As an artist, there are many ways to monetize your skills and gain extra income.
While many artists sell their art or designs as a physical business, I can assure you that it is also available online. Selling your art online can be a way of passive earning but gradually you start to rise and earn more and more.
As an artist, you can also earn money by teaching workshops in community centers or schools. You could offer comprehensive online courses that reach a global audience. So, what are some of the ways to make money as an artist? Let's take you there!
How can you become an Independent Artist?
If you want to become an independent artist, you have two options either become a freelance artist or create a brand (at the very beginning). Being a freelance artist is good for a few reasons first, being a freelancer gives you a lot of flexibility in terms of your schedule. You can choose projects that fit your preferences and schedule, which is great for someone who is just looking to make some money as a freelancer on the side.
Creating a brand is essential if you want to make any kind of money as an artist. If you create a brand, you can open up a lot of new revenue streams for yourself. You can sell branded merchandise, create branded content, and build a loyal following. But how do you go about creating a brand? The most important thing for an artist is always the art itself.
A website is one of the best ways to build your brand. You can create your website by adding your painting or art pieces. You can also add testimonials and write about your product. This is the only way you can build your brand. Even if you are a small business, being on social media is a brand.
How can You Start Selling Your Art Online?
Selling art online is becoming more and more popular. Nowadays, artists can easily sell their artwork online. In this article, you will learn how to sell art online and make money. You will learn everything you need to know about selling art online, including what to sell, how to create an online art store, and how to use print on demand services.
1. Learn from Successful Artists
If you want to sell art online, it is important to learn from successful artists. You will learn how to market your art effectively online, how to charge competitive prices, how to present your art in an attractive manner, and how to interact with your customers and create a loyal following.
Also learn from their mistakes. This will help you understand what to do and what not to do from the start.
2. Do Your Research
Before you can start selling art online, it is important to do your research. You need to know who your target market is, what the current market trends are, and learn from experienced artists who have successfully sold their art online. You also need to know what online platforms are and what features they offer. This will help you decide on the best channels to display and sell your artwork.
Also you must be aware of the legal and economic aspects of selling online art, including copyright laws, taxes, licenses, etc.
Thoroughly research your online art business, so that you will be able to create a business plan that's best for you, also gather information about hoe to market so it can help you better (we're going to explain more about it), and develop an online art business strategy that will bring you customers.
3. What type of Art Do you Want to Sell?
If you're just starting out selling art online, you need to figure out what kind of art you want to sell first. This will help you to focus on your marketing efforts, reach the right target audience, and increase your sales.
Before you start selling art online, it's important to take some time to reflect on your artistic skills, strengths, and interests. Ask yourself these questions:
- What is your favorite type of art to create?
- What is the current market demand?
- What kind of art people are buying online?
- Who is your competition?
- Are there other artists selling similar art on the market?
- Who are your target audience?
- What type of art does the target audience like and want to purchase?
- What art does the brand identity and values align with?
For example, let’s say I’m a painter who enjoys working on abstract art. My first step is to research on who I’m selling to and why. I’ll do a Google search to see if abstract art is trending and are people interested in buying it? If the answer is Yes! I’ll then start working at this niche.
5. Research for your brand (e.g name or brand identity)
Brand identity is one of the most important elements of any successful art business. Always find your brand first then the rest. This means look for a name and a logo which is the main part to create a brand identity. When you define your brand identity, you will be able to communicate your message to your target audience in a clear and consistent way. This will allow you to stand out in marketing, build a strong online presence and create a loyal following.
Always look for questions like.
- What makes your art unique?
- What values do you want to convey? What kind of image do you want to project?
- What kind of art am I trying to create?
- Who am I trying to reach?
- What makes me stand out from other artists?
- What do I want the audience to feel when they come across my art?
6. Create Social Media Accounts
If you were to ask me what the best tip is, I’d give you this: “social media is where you’ll get your most traffic.”
By creating an Instagram account, you’re not only getting views, but you’re also getting traffic that can be taken anywhere on your website.
Let’s say you have a website where you sell your art. You create content that shows your artwork. Over time, people start to get interested in your products and you start to make sales. Remember, social media is by far the simplest place to get your traffic.
There are several other reasons why creating social media accounts is beneficial for your art business. These include:
Social media platforms are a great way for artists like yours to reach out to a wide range of people, including fellow artists, potential clients, and industry experts.
Social media is like your digital portfolio, where you can share your work and creative process with the world. It’s like your online art gallery, where you can post your work, give insight into your creative process, and interact with your followers.
Whether you’re posting on Instagram, Facebook or Twitter, you’ll be able to post your work in high-resolution images or videos that will give viewers a sneak peek into your style and techniques.
Real-time Feedback: Real-time feedback and engagement help you understand your audience’s preferences.
Brand Consistency: Social media helps maintain your consistent brand image across different platforms.
Which Platforms can you sell your Art on?
If you're looking to sell your artwork online, here are a few of the top art websites and marketplaces to consider.
1. Etsy
Etsy is one of the most widely used platforms for selling art online. Since its launch, it has helped thousands of artists grow into full-time artists in the art industry.
Although listing fees are high and there is a lot of competition, the platform has a large active and engaged community. If you've never considered selling your artwork on Etsy before, you should definitely give it a try.
As with any online marketplace, you'll want to make sure you include high-quality photos of your artwork.
Read our Blog: Etsy
2. Storeenvy
The Storeenvy platform is designed to help you discover and connect with incredible brands, people and products. The best part? You can sell your artwork for free on the Storeenvy platform. It's easy to get started.
3.Zatista
Zatista has become one of the most well-known websites for selling original fine arts. This makes it a great platform for sales and exposure. However, Zatista is also more selective in the artists that it accepts. Currently, Zatista accepts only 5% of artists. If you apply for Zatista your artwork will be evaluated for quality and marketability.
4. Artfinder
Artfinder is an e-commerce platform where independent artists can sell their original artwork, whether it be paintings, photography, sculptures, illustrations, or anything else.
On one hand, buyers are more likely to pay a high price for high-quality work. On the other hand, this also means that Artfinder's criteria for sellers are a bit more restrictive. You need to apply to sell your artwork on Artfinder. Your application will be evaluated for quality and uniqueness.
How can You Find Maximum Customers from Social Media?
The best way to get the most customers from social media isn’t difficult, though it takes time and a strategy. Once you understand your traffic, you’ll be able to get a lot more customers. Here are a few ways you can build a strong relationship with your followers/viewers and then gradually convert them into your customers.
Share your process with your followers
Share behind the scenes content that shows how your art is created, from beginning to end. This will help your audience understand the hard work and commitment that goes into creating your art, and they will be more invested in your work.
Give Answer to Feedbacks
Respond to every comment and message in a personal way. This shows that you care about what your followers have to say and value their feedback. When responding to a comment or message, address it by name, showing that you are genuinely interested in what your audience has to say.
Share your expertise and tips
Offer your followers free advice and tips about your art. This will show your audience that you are willing to help them develop as an artist. By sharing your expertise, you are establishing yourself as an expert in your field and increasing your audience's trust in you.
Be honest and open with your audience
As an artist show them that you are human and can relate to their experiences. When you are open and honest, they will be more likely to be invested in your progress and be more likely to back you up.
Build an Email List and Share Exclusive Content
Create a free resource, like an eBook or video, that shares your top secrets and tips. Promote it on social media by saying something like, "Comment below if you want my top secrets! I'll DM you the link!"
When someone comments, send them a direct message with a link to a pop-up page where they can enter their email address to receive the free resource.
Once they've entered their email, you can add them to your email list and send them exclusive offers, updates, and promotions. This helps you build a loyal community of fans who are eager to hear from you and support your art.
### Understanding the Art Market
#### What Drives Art Sales in Today's Market?
To successfully sell your art, you need to understand what drives art sales in today’s market. Several factors influence whether your art will sell and how well it will do. Let's break down each factor in detail:
- **Trends**: Art trends change over time, just like fashion. Staying informed about current trends, such as the rise of digital art, abstract paintings, or eco-friendly art, can help you create pieces that resonate with contemporary buyers. For instance, abstract art might be trending because it fits well with modern home decor, so producing more abstract pieces can help you tap into that market. To stay updated on trends, follow art magazines, blogs, and social media accounts dedicated to contemporary art. Attend art fairs and exhibitions to see what types of art are gaining popularity.
- **Social Media**: Social media platforms, particularly Instagram and Pinterest, play a crucial role in marketing art. These platforms allow artists to showcase their work to a global audience. By regularly posting high-quality images of your art, using relevant hashtags, and engaging with your audience, you can significantly boost your visibility and attract potential buyers. For example, on Instagram, you can use hashtags like #contemporaryart, #abstractart, or #artcollector to reach people interested in those categories. Engaging with your followers by responding to comments and direct messages can help build a loyal fan base.
- **Emotional Connection**: Buyers often look for an emotional connection with the art they purchase. They want pieces that speak to them on a personal level. Sharing the stories behind your art, the inspiration, the process, and even your personal journey as an artist can create a deeper connection with potential buyers. For example, if a painting was inspired by a significant personal experience or a particular emotion, sharing that story can make the piece more meaningful to the buyer. This emotional engagement can be a decisive factor in turning an admirer into a buyer.
#### Trends and Opportunities for Artists in 2024
As you look ahead to 2024, several trends and opportunities can help you succeed in the art world. Here’s a detailed breakdown:
- **Digital Art and NFTs**: The rise of digital art and Non-Fungible Tokens (NFTs) offers new opportunities for artists. Digital art can be easily shared and sold online, and NFTs allow you to sell unique, verifiable pieces of digital art. This can open up a new revenue stream and help you reach a tech-savvy audience. To get started, you’ll need to create digital artwork using software like Adobe Photoshop, Illustrator, or Procreate. Once you have your digital art, you can mint it as an NFT on platforms like OpenSea or Rarible. Minting involves creating a unique token on the blockchain that represents your digital art. This token can then be sold or traded, providing a new way to monetize your digital creations.
- **Eco-Friendly Art**: There is a growing demand for sustainable and eco-friendly art. Creating art from recycled materials or using eco-friendly techniques can attract buyers who are conscious about the environment. This not only differentiates your work but also aligns with a significant global movement towards sustainability. For example, you could create sculptures from discarded metal or plastic, or use natural dyes and paints that have minimal environmental impact. Highlighting the eco-friendly aspects of your work in your marketing materials can attract environmentally conscious buyers.
- **Online Marketplaces**: Online art marketplaces like Etsy, Saatchi Art, and Artfinder provide platforms where you can sell your work without needing a physical gallery. These platforms have large, engaged audiences and provide tools to help you market your art, track sales, and connect with buyers. By setting up a shop on one of these platforms, you can reach a global audience and grow your customer base. To make the most of these platforms, ensure that your product listings include high-quality photos, detailed descriptions, and information about your artistic process and inspiration.
### Developing Your Artistic Style
#### How to Find and Develop Your Unique Artistic Voice
Developing your unique artistic voice is a journey of exploration and self-discovery. Here’s how you can find and refine your style:
- **Experimentation**: Start by experimenting with different mediums and techniques. Try painting, sculpting, digital art, photography, and more. Through experimentation, you’ll discover what you enjoy and what you’re good at. Don’t be afraid to step out of your comfort zone and try something completely new. For example, if you usually paint with oils, try working with watercolors or digital tools to see how they influence your style.
- **Inspiration**: Look for inspiration in everything around you. This could be nature, urban landscapes, personal experiences, or other artists' work. Inspiration can come from anywhere, and by continuously seeking it, you’ll find what truly excites you and influences your work. Keep a sketchbook or journal to record ideas, sketches, and thoughts that could inspire future projects.
- **Study Other Artists**: Study the work of both contemporary and historical artists. Analyze their techniques, styles, and subjects. Identify elements that resonate with you and consider how you can incorporate similar techniques into your own work. However, ensure that while you draw inspiration from others, you are not merely copying but creating something uniquely your own. Attend art galleries, read art books, and take online courses to broaden your understanding and appreciation of different artistic styles.
#### Staying True to Your Art While Adapting to Market Trends
Balancing your artistic vision with market trends is essential. Here’s how you can do it:
- **Incorporate Trends**: You can incorporate trendy elements into your art without compromising your unique style. For example, if vibrant colors are trending, consider how you can use them in a way that still aligns with your artistic voice. Similarly, if there is a trend towards minimalism, think about how you can simplify your compositions while maintaining your distinctive touch.
- **Stay Authentic**: Above all, stay true to your passion and create art that feels genuine to you. While it’s beneficial to be aware of trends, your authenticity is what will ultimately attract a loyal audience. Buyers appreciate artists who are true to themselves and their work. Don’t feel pressured to follow every trend; instead, selectively incorporate trends that enhance and complement your style.
### Building a Professional Portfolio
#### Creating a Portfolio that Captivates Collectors and Galleries
A professional portfolio is your visual resume. It showcases your best work and provides insight into your artistic journey. Here’s how to create a portfolio that stands out:
- **Quality Over Quantity**: Include only your best pieces in your portfolio. It’s better to have a few high-quality works than many mediocre ones. Each piece should showcase your skills and your unique style. Curate your portfolio regularly to ensure it represents your current best work.
- **Organization**: Organize your portfolio in a way that tells a story. Group similar works together and create a cohesive flow. Provide high-quality images and detailed descriptions for each piece, explaining the inspiration, the process, and any relevant background information. For example, you could organize your portfolio by themes, series, or chronological order to show your artistic development over time.
- **Presentation**: Ensure that your portfolio is professionally presented. Use a clean, simple layout that lets your work shine. Avoid clutter and distractions, and focus on making your art the center of attention. If you’re presenting a physical portfolio, invest in a high-quality binder or portfolio case. For an online portfolio, choose a user-friendly platform that allows for easy navigation and a visually appealing presentation.
#### Essential Elements of a Standout Online Art Portfolio
Your online portfolio should be a comprehensive and professional representation of your work. Here are the essential elements to include:
- **High-Resolution Images**: Ensure that all images of your work are high-resolution and well-lit. Poor-quality photos can detract from the impact of your art. Use a good camera or hire a professional photographer to capture your work in the best light.
- **Artist Statement and Biography**: Include an artist statement that explains your artistic vision and a biography that provides background information about you and your journey as an artist. This helps visitors connect with you on a personal level. Your artist statement should explain the themes and ideas behind your work, while your biography should highlight your artistic education, experiences, and achievements.
- **Online Store**: If possible, integrate an online store into your portfolio. This allows visitors to purchase your art directly from your website, making the buying process seamless and convenient. Ensure that your store is easy to navigate, with clear pricing, detailed product descriptions, and secure payment options.
### Networking and Collaboration
#### How to Network with Other Artists and Industry Professionals
Networking is essential for building your career as an artist. Here’s how to do it effectively:
- **Attend Events**: Attend local art shows, exhibitions, and workshops. These events provide opportunities to meet other artists, gallery owners, and art enthusiasts. Be approachable, ask questions, and show genuine interest in others’ work. Building relationships in person can be very impactful. Carry business cards with your contact information and portfolio website link to share with new contacts.
- **Online Networking**: Utilize online platforms and social media to network with other artists and industry professionals. Join art forums, participate in online discussions, and connect with people on platforms like LinkedIn. Engaging with others online can help you build a broader network and gain exposure. Use platforms like Instagram and Twitter to connect with other artists, share your work, and participate in art challenges or collaborations.
- **Collaborations**: Propose collaborative projects with other artists. This could be a joint exhibition, a collaborative piece of art, or a shared online campaign. Collaborations can help you reach new audiences and combine your strengths with those of other artists. For example, you could collaborate with a photographer to create mixed-media pieces or work with a writer to illustrate a book.
#### Collaborating with Other Creatives to Expand Your Reach
Collaborating with other artists
