Published By: Khadija Fahad (Content Director/Writer)
If you spend time on social media, you probably appreciate the value of content creators. But even if you’re not one yourself, it’s important to recognize the significance of this industry. We all know it’s growing, but not everyone understands how to make money from their content, no matter how small.
Today, I want to talk specifically about YouTube. It’s a major player in social media and offers significant earning potential. In this blog, I’ll walk beginners through the process of monetizing their channels and making money from their content, step by step.
If you have a good pixel camera or a mobile phone which you can require to film and the camera is not that shaky either plus your voice is audible to the audience then you’re good to go. Becoming a YouTuber is mostly link to your hobbies and that you enjoy recording your specific niche.
Table of Content:
• What are the steps to monetize your channel on Google Adsense Program?
• How to create a content which is acceptable by Google AdSense?
• How to do Affiliate Marketing?
• How do you get and earn through sponsored content?
• Conclusion
What are the steps to Monetize Your YouTube Channel?
There are some guidelines provided by Google Adsense and you have to stick very firmly to those guidelines and its better that before you start the channel read all those instructions.
First you should have at least 1000 subscribers on your channel with 4000 watch hours in last 12 months. This is the basic requirements. You can check that through apps like YouTube Studio. For this much watch hours try to post long videos with shorts too.
YouTube does not like Spam or manipulating act which includes fake engagement rates like views, likes, comments, are prohibited.
This includes when you pay someone for clicking the video, and commenting it down. For the sake of telling other traffic that your content is useful.
They won't count bots traffic because it's paid. They also won't count self-engagement, which is when you click on your own videos and watch ads by yourselves creating different accounts.
On the other hand, you need to be honest about your information. Talk about facts and figures. But if you're encouraging people in your videos to subscribe, like your videos, or to comment or share, that's considered fair.
No Violent or hate speech will be accepted:
If there is any thing which discriminates the public beliefs, rights of anyone. The content will straightly going to be removed as YouTube is highly particular and strict when it comes to their policy violation matters or anything of that sort. As a result one action youTube takes is that it will not find your channel ad-friendly so your money won’t earned anymore.
Copyright Violation:
If a specific YouTuber has created something of their own idea either it could be music, vlog or logos which is owned by someone else, YouTube going to take action on any of these copyrighted material. However, different origins has different copyright laws.
And Fair use is when a work uses copyrighted material in a way that alters or adds context to the original material. Fair use, on the other hand, is a legal concept that permits restricted use of copyrighted materials without the consent of the copyright owner under certain conditions, including for purposes of criticism, parody or transformative use.
However, you can have detailed guidelines review of YouTube from their app. Now let me cover more steps towards monetization through Adsense.
What are the sources through which it pays?
There are different ad revenue metrics from which a YouTuber is being paid, however everything is being differently calculated.
CPM (Cost per millie): it means that the advertisers pay for every 1000 times an has been displayed in a video. The amount can widely range from region to region so there is not a perfect assume for it. The reason CPM is important because it tells the value for your content, because the more ad will bid on your video, this tells the more high-quality videos is shown.
Let me tell you for instance:
(This example is not based on any real time experience hence it has been given by taking rough value just to explain the way CPM calculated)
Here's another example:
Let's say your video has 10,000 views, with 3,000 views containing one ad and 2,000 views containing two ads, totaling 5,000 views with ads. This means there were 7,000 individual ad impressions, but only 5,000 monetized playbacks.
If the advertiser paid $20 total, the video's cost per impression would be $20 divided by 7,000 ad impressions, or $0.0029. The CPM would be $0.0029 times 1,000, or $2.90. The playback-based CPM would be $20 divided by 5,000 monetized playbacks, times 1,000, or $4.00.
Here are the calculations:
Example 1:
- Views: 5,000
- Ad impressions: 2,000
- Monetized playbacks: 1,500
- Advertiser cost: $7
- Cost per impression: $7 ÷ 2,000 = $0.0035
- CPM: $0.0035 × 1,000 = $3.50
- Playback-based CPM: $7 ÷ 1,500 × 1,000 = $4.67
Example 2:
- Views: 10,000
- Ad impressions: 7,000
- Monetized playbacks: 5,000
- Advertiser cost: $20
- Cost per impression: $20 ÷ 7,000 = $0.0029
- CPM: $0.0029 × 1,000 = $2.90
- Playback-based CPM: $20 ÷ 5,000 × 1,000 = $4.00
RPM (Rate per Millie):
According to Googlesupport.com This is the cost including all the revenue streams which includes all the Ads channel memberships, YouTube premium, super chat, and super stickers.
According to the same source, it was said that you can improve revenue from turning on monetization for all the videos, you need to turn-on mid rolls ads. One thing to remember that your revenue could go down if your views had come to those videos which were not monetised even if you’d done it before.
Cost per click: (CPC)
It is a per click rate, whenever an advertiser clicks to the ad been shown you earn revenue on it so suppose if 50 people watched the video 15 of them clicked and the ad bid was about $1 then you’ve gotten the money you’ll get according to Adsense policies.
Create a high-quality content:
Creating a high-quality content will increase your watch time, this will result in more conversion rates like YouTube Premium subscriptions and purchasing your products. People can even buy your premium. However, the question rises here is how to create a high-quality content?
I can answer this query, to do so make your thumbnail interesting. Then with that provide valuable information, if you’re on some educational topic. Be authentic and honest with your audience. They’ll trust you more so will subscribe too.
Don’t make them feel bore and leave the video just because you dragged the video for long watch-time. However, if its on lifestyle then create a content which would’ve been something interesting in your day, whether you’re going shopping, travelling however, making things interesting is the key.
Have a unique style of yours, make something of your own from which people can identify you. Whether it could be an engaging talking style or your problem solving skills anything can come which just interests the people. Keep your energy high.
Grow your social media;
Working on other social media platforms like Instagram, twitter, would help you gain your subscription a lot. Again the rules which implemented is high-quality content, creating reels will go more viral so do it relevant to your YouTube.
What are the earning sources?
Before proceeding towards that I would tell some more policies of them:
You need to have created your Adsense account and it shall be linked with YouTube so that the income could be seen on YouTubestudio.com.
License your background musics to avoid copyright infringement.
You should know that if YPP is available for your country or no. Most countries have it but better that check yours.
Be sure to upload YouTube shorts consistently, because they are in more chances of going viral and gaining you subscribers.
Before Monetization do SEO (Search engine Optimization) to increase the channel visibility in front of the public. This is called as YouTube SEO. You can do this by Optimizing your video title but remember less than 66 characters.
You should use keywords to gain target audience on your video even in description but remember to provide a valuable content as well.
You should design a eye-catching thumbnails, that should showcase the content and include text overlays with relevant content keywords.
Let’s get into the earning potentials:
YouTube Premium: It is a subscription-based model where YouTubers or content creator get paid for anyone who buy premium for their videos. In this premium you’re benefitted from no ads in the video, free downloading video systems.
Super chat: The person has to pay so that the comments get highlighted and pinned in the live stream, or live chat till the time it of payment deadline. It could be responded by a social media influencers.
Merchandising products: If you have your own brand you can sell physical products by linking in your descriptions. Tell about their benefits and make them super relatable to your niche, because more people will buy it resulting in high income rates and high engagement rates too at the same time, as people would love to discover your products when you’ve already told something they’d been liking or finding or it was there solution.
What are the ways of Affiliate Marketing?
Affiliate Marketing is online generating revenue, here you’re not the owner of any brand or any company rather you just drive sales and earn commissions on each sale produced. Now how is it done? It is done, when you in middle of video encourages the audience to buy that specific product with benefits and the affiliate links are in description. So, this is how you can earn money online.
What are the benefits of sponsored videos?
Sponsored content is given by other brands who often with partnerships with you and its called as paid-promotions. Here the YouTuber advertise their products and tell the pros of that products and why they choose to use it in their daily lives? For example if its cooking then it could be a company’s frying pan, which means that the person can advertise those products and encourage the buyers to buy it however, the organic traffic coming would definitely buy it because they trust on that person.
Mostly sponsered posts given to those who are related to that content.
Conclusion:
In the end, I would say that I’ve mentioned many monetization methods however, it is you who needs to stay consistent and put effort, no matter if you’re failure for more than one attempts. You can adopt several pathways to increase your monetization strategies not only one. Doing so, will provide you with more generations. Try to link things from one after another.
*All photos are taken from Pexels.com and credit goes to them. Even tho the pictures used are copyright free
