Published by social media marketer and graphic designer: Ghania Fahad.
We all know that social media has taken over our lives. Those with online presence now have the power to control everything from anywhere in the world. It has changed the way we think, the way we live, the way we create our personality. Today, every house in the world is using social media. Young teens, adults, and old age people are using social media.
Where people are always on social media, there counts one thing that people loves watching only their preferred niches. There are almost 8.0 billion people in world as of 2023. These people are mostly on social media but everyone has a selected topic to watch. They can have more than one niche to watch depending on interests or work field.
However, let’s outline of what we’re going to learn in today’s blog:
• What is social media?
• What is social media power?
• How is it beneficial?
• How to increase your social media?
• How to earn through it?
• Conclusion
What's Social Media?
Social media is based on online apps, these includes: Twitter, LinkedIn, Facebook, Instagram, YouTube, Tiktok, Snapchat. Here you create a high-quality content, share it with the audience and gain new followers. These platforms helps in communication, networking between the creator and fans. The content could be related to any niche, for example:
• Cosplayers: They style themselves in a manner similar to that of a TV character to show their audience how that specific actress has achieved that look in a movie, film or series. They often put sample of that actress look in comparison to what they’ve done.
• Makeup Artist: if you know how to do different categories of makeups like for party, wedding, e.t.c. You can show that too.
• Photographers: Teach the techniques to take photos, including the gadgets description and all.
• Cooking: It is a good niche, you can get different brands sponsors which is also called as paid partnerships to use their ingredients in your food.
• Travelling: If you’re known for tourism trips, brand can collaborate with you, once you reach a certain number of followers.
What is social Media's Power?
Social media, power refers to the extent to which a particular identity has influenced the world around them. For example, if we see a celebrity, we are inspired by them. We want to follow their gestures, mannerisms, attitude, and point of view. This is called social media power.
Additionally, “Power” refers to your engagement rate, your popularity, and your impact on society. It also indicates that the person has the ability to influence trends, advertise products or services, and even control public discourse. Moreover, it refers to the meaning that social media power is the level of trust and credibility that people have for the person.
Now, as I’ve mentioned the meaning of social media power. Let’s move on to a step-by-step guide of “How” to become a social media content creator. Because now I am sure everyone is interested in being growing their social media.
How to become a content creator on social media?
There are some steps you need to follow to become a content creator, to show up more, I’ve created a detailed pathway on to it. Read the number first:
First step: What is Your niche?
Picking what you're good at for your niche isn't just about following trends; It's about knowing what you're good at. For example, if you love gardening but cooking is more popular nich, however, you don't know much about cooking, it's better to stick to what you know. Instead of jumping into cooking, which could be tricky, why not make gardening the star of your content? Let me explain: If your gardening videos aren't getting a lot of views, try adding gardening tips to your every day life videos. That way, people will see how much you love gardening and might get inspired. Once you've got a following, then you can start a blog all about gardening."
Second step: Creating a high-quality content
This includes such a content which could grab your target audience attention immediately. Now this says the reel formatting system, means how to make your style of the reel and once you’ve chosen it, stick to the same style don’t change it. Learn about Reel Formatting now!
Third Step: Reels Formatting
If you want to create a valuable content on any of these platforms like TikTok as well as Instagram. Then to create a reel, you must stay up to date with the latest trends. You can do this by checking out other reels that are related to your specific niche. Keep an eye on what the most popular accounts are creating.
With that mix your unique style will help your videos grow in popularity. Keep in mind that reels are more likely to go viral and get new followers than Instagram posts.
Try to keep your time span short, its maximum 60 minutes so you've to be under it. Usually, if its 15 seconds or 20 seconds, it would be fine. Plus, the content should be snappy which is engaging to people.
Then you should known the way of creating trendy reels:
• First, decide what you want to wear. For example, if you want to dress up like working in office outfit, then find the sample for it from Pinterest, after that arrange your items accordingly, whether it's a coat pant, a handbag, jewellery, glasses, shoes, your hairstyle, etc.
Next, pick an appropriate background to give you a sophisticated and aesthetically pleasing look.
Finally, set up a lightening tripod so you can fix the camera. An iPhone will be fine for recording.
Now, with your casual clothes, show items one at a time that match what you are wearing today. Wearing causal clothings before transition makes difference.
You can then take a mirror shoot to see how you look overall.
• In all these stages have smooth transitions, and have a trending background audio. You can find a trendy audio by watching reels at home page. Swipe them down until you find a suitable trendy music to save. It should complement perfectly with your video. When you click the option which is at the bottom where song name is written you can click that and you’ll know how popular that reel is.
Fourth Step: Engage with people
If you’re a person who is growing in niche and you respond to your comments, you’ll be taken as a friendly person, which has a good reputation towards audience and they’ll likely follow you because you’re paying attention to their perceptions, questions and answering them back.
Secondly, the best way to get responded is that you put up a Q&A session for your next video and if you make videos on those topics, people will again find this as a positive response, resulting in more followers. Furthermore, make a strong community where you have other people who are on the same track as you, and you’re guiding them and have a friendly connection will show good of yours.
What are the ways to get loyal followers?
Loyal followers are important to achieve for growing your businesses and brands so that when your promote your items it helps people trust you and buy it more often which will give more higher income rates. They’ll share your content more, If people finds you as a credible source they’ll more follow you and your engagement rates will increase due to higher reach which is something social media platforms are always loving, and they’ll make it come to other people’s feeds as well which leads to more and more purchases and people will reach you due to your following rates and because they know that public knows you so ultimately they’ll want that you advertise them.
By loyal audience, your conversion rates will increase resulting in more affiliate program successes, signing up for newsletters, giving subscriptions, while let me tell you how it is calculated.
For instance, throughout the month a website received 500 visitors out of those 50 audience made a purchase. Now calculating it:
(No. of conversions/ Number of Visitors)
50/500 x 100 = 10%
This means that 10% of people, in this case has fulfilled the desired action of website. Desired action is for the brand is that your main purpose was that to call the audience.
How social media can Open your income sources?
There are multiple revenue streams by which you can earn on social media. If you’re a brand or a business who’s looking for more visibility so that your target audience can reach you, because the algorithm will bring people relevant to your niche. However, remember if you're on instagram or TikTok do put relevant hashtags.
Now let me define some good sources:
• Affiliate marketing:
Affiliate marketing holds the earning potential with it, it is a win-win situation because if you have a good amount of followers you put affiliate links for products on your social media platforms and encourage your followers to purchase it, and, if someone purchases it you will earn the commission revenue on that sale. But remember, the product links are taken from some other platforms like Amazon.com, Ali Express e.t.c (for more details I’ll put blog of Affiliate Marketing.)
When marketing for Affiliate programs be sure to tell how will that specific product bring ease in your life and do read the reviews and star rate for each product. Always place 4 star or more link at your account.
• Sponsored Posts:
Sponsored posts is also done by influencer marketing where the brand partnerships with the influencer, or content creators to promote that product and give its credibility to their own audience which are in a huge amount. Its like advertising, and they get paid for commercialising it to their audience.
Secondly, if you’re a UGC creator (user generated content) you review the product by telling both pros and cons of the product. You will also convince audience in a honest manner that why they should buy it? What are the benefits of buying it? How will it change your difficulties? Your job is also to show them by
However, in both you’ll create a possible situation relevant to your target audience, suppose your subject for is to advertise headphones. So you can start by saying that: I don’t like when my music sound is heard outside when its on 100 volume especially when I’m sitting on set, however, if any of you going through the same thing then I’ve the best AirPods to show. This is how you advertise by first telling a relevant story and then advertising the products.
However, sponsored posts could be written as being a popular content writer, and you have your blogs so people will pay you to write for their products and you’ll be promoting them through your writing skills and the trusted-audience will likely buy it. However, remember brands will approach you for the niche you’ve. You will mention their product, the brand and tell background or the brand and how far it has reached. This will increase their engaging rates.
This is a common form of influencer marketing where you advertise in front of your people.
Remember, the more followers you gain the more amount you’ll be paid and same way more companies will access you.
• UGC (user-generated content):
As a UGC (user-generated content), you record videos in what you like and you describe by providing its review while using it. It could be anything from makeup to gadgets to outfits.
You are a more credible source as a UGC, because you will define the cons of that product too. Its not like you’re advertising rather just telling your experience. Due to that, more people are going to buy those products and you can put affiliate links for those products too.
Second thing is, once brands find your content useful for their audience and you’re covering all the benefits and disadvantages collectively then even your followers are 5000-10,000 or less but you’ve made the connections at the same time from other brands they’ll approach you and pay you to promote their stuff because people trust you and you’re honest while telling. The reason UGC is effective for businesses is because
Example:
Suppose you’ve got a moisturiser to show, tell its benefits on skin, for which skin texture does it suits, how did it change your life, did it fulfil your expectations. Why would you recommend it for other people and for whom you will not recommend. Moreover, you need to be sure of your chosen niche to give accurate information.
Your videos won’t be posted on your social media account, rather the brand will say you to record it so that they can publish it themselves on their accounts.
• Monetising your YouTube Channel and Instagram:-
If you’ve created your account on YouTube where you post videos daily which is called as “Vlogging.” If you’ve earned a required amount of
watch hours which could be seen through YouTube Studio, this will tell your number of hours, with views, likes,
After you get a good amount of followers
• Writing Blogs and Monetising them by Adsense:
If you know forms of content creation then you might know the value of content writer too. People nowadays earn money through their written content. However, there are lots of ways to earn money when you blog but one common way is to get monetized by a reputable advertising programming. For that, you’ll need to learn monetization strategy.
You should create your blog on right platforms like WordPress.com, Blogger.com, Wix.com. Among these blogger is a free platform. Then comes your content strategy which includes multiple stages:
Learn to create a high-quality content which benefits your audience. Don’t write thin content go into what you want to write, make your content relevant to the niche, don’t talk out of the box. Second, It should look like as if you’ve answered the search query of your target audience. Third to attract the ideal audience for that niche add relevant keywords by doing a thorough research. However, I’ve a detailed blog on blogging, I’ll link it down.
Third, have your domain old unless you’re 6 months. Know how to run affiliate programs, you can sell your own physical products from personal brand too.
Now you can get paid, if you simply monetize your blog through Google Adsense or other reputable ad programs. These sites accept organic traffic also known as loyal audience which you’re getting on your social media so link your blogs on social media posts and convince people to read it in a honest manner no manipulative act. Tell them what the blog is about and why shall they read it.
However, if your blog gives a valuable content, the desired action also called as conversion rate will increase resulting in more and more purchases, subscriptions and high engagement rates. This will give you more clicks on ads because and those who buy from that ads, you will get commission on it.
Google Adsense has specified its ad revenue sharing with the publishers and that is 0.68% going to Publisher while 0.32% going to Adsense itself.
Moreover, if you want to know how far you’re receiving the organic traffic and comparing click through rate with it, then do use the Google Analytics for keeping the track.
This isn’t it! People will find your blog valuable and informative hence, they’d like that you write for their posts as well and some people would suggest to write for their products and put it in your own blog as a influencer marketing therefore this type of articles are considered as sponsored content where one brand pays you to write for them so that your wider audience is increasing their engagement rates too. Moreover, people would find their product useful so it will increase your traffic too surely due to more credibility of what you’ve told. Now comes what you will do, your job is to understand your goal for people who are coming whether it is to drive sales, increase brand awareness, or educate the people? Depending on that goal, you’ll clearly focus on to communicating with people and address the message in a honest manner.
• Selling your Digital Products:
If you sell your digital products, this means you can sell your freelancing skills such as graphic designing which includes templates, logos, banners, fonts, creating E-Books, or selling online courses which includes teaching through videos, texts, images. This includes premium offers on to which one could’ve earned.
Even you can sell your photography. For all this, you need to use an effective strategies for example: selling packages, put sales, try to do upsellings which means that you try to sale the bigger thing than the person is already taking. For example a person comes to your online store to purchase:
Graphic designing 2 fonts which costs $5 however, you’ll offer them a package where they can get 3 fonts, designed brochures and a branding kit. This offer is being made of $15 so of course you can convince your customer by showing such deals and rather than earning $5 dollars most people would go for $15.
• Creating your own Online Store:
This is another monetization strategy, for you all who have range for wider audience, because they’re likely going to buy it from your online store. Remember to put sales, buy one get one free deals, keep your packaging aesthetic and attractive because audience will buy for your packaging. Make your website easily navigating and if you deliver stuff, make it safe packaging and delivery on time plus stay active towards customer response time. This is how you built from one to hundreds of businesses.
Conclusion
In summary, what I want to convey is that how far social media has occupied the world, it was just the part of it and if someone holds this power can lead the world. They can certainly become millionaires due to so many businesses arisen at one time, however, growing social media is not a one day task, it requires a consistent posting schedule and staying active towards your response and requires a continuous improvement.
