Published By SEO Director: Saad Abdullah
Are you someone who just entered the digital landscape, thinking that you’d earn a bulk and get fame from all corners just because you’ve seen other stars getting that sort of protocols! Or even if that’s not the case then you certainly came here due to opportunities, and relaxation online work carries with itself. Personally, I believe any of these reason are super convincing to call you for this expedition. Well welcome, welcome to this online realm.
I know the first thing you must’ve come across would be looking to all those people who are attracting like thousands or millions of people? And you’re wondering that how big audience they’re getting and just in some tries you’re going to reach them. If you’re thinking like that, then please don’t! Because, trust me, you will have to play with so many different strategies to reach there and many of them will be hidden that you might not see at that moment! One of those most important things which is hidden too is called as SEO (Search Engine Optimisation).
Now, if you’ve never worked online, you won’t know what it is? The reason is because this word resonates with only those who are competing people virtually not physically. So, let’s just understand, What SEO is?
What is SEO?
If you’ve come to start up digital business whether it is e-commerce store, content writing, digital agency, online media outlets, or any website or page that is being operated virtually then it is must to know SEO techniques.
Probably, when entering this field, you might not take it so seriously but believe me, if you don’t know how to do SEO, this means you know nothing about online earnings.
There are several reasons for it and so, let me break it down for you:
First understand what is meant by Search engine? Search engine is a tool which is internet based and whenever a person searches their queries, they get answered over there and that is where our content which has to get SEO appears too. One of the most popular search engines is ‘Google.’ Other types are Yahoo, binge etc.
Hence, now I will describe what is Search engine optimisation collectively. This means that the digital content whatsoever it is that you are posting is being optimised, which means getting maximised visibility in the eyes of search engines. And when this happens you’re going to get more quantity of traffic with quality at the same time. The reason, is search engines have saw you so they promote you for people who are searching for content which is relevant to your niche.
So in all, SEO is done to gain more traffic which is organic not paid, and it is to generate income for you. The reason is because when search engines recognise your content and promotes you to audience, that will lead to more credibility of yours and so people are going to engage and interact with your things vastly such as clicking ads, purchasing affiliates or your online stores products etc. therefore this is the reason that I said that if you don’t know SEO, then you know nothing, you’re blank for this field.
Moreover, SEO happens when you have a very good quality content inside your web page, which is different, interesting and creative that people would love to see and delve into it. This means it truly touches with your users intent. Now how you can do this, I will explain it to you. Come on!
What are Different Types of SEO's?
Well, SEO itself is not just one thing, it has various types. Those types have different functionings and a proper role on it. Remember, doing SEO is not that easy, and it won’t bring you at top in just couple of days and weeks, because people sitting on top have been regularly working on their content and have done it for years, however, it doesn’t say that you can never come on top. You can but the content should be excellent and top going. So, let’s just understand what types are there?
Local SEO:
Local SEO - Everyone knows what “local” means. It means something which is nearby your current location, it is in your own district or area you’re talking about. And what SEO means is to rank your website to let people know about you. Collectively, what Local SEO means is that you write such a content which is just for a specific area you want to publish for. Actually, the product you’re making is just for them so you refine your search results for that particular area.
Local SEO, is often done in businesses which are on short scales. This could be in result of sales, news, local events.
Keywords matter for driving traffic to your website. Take, for example, the phrase “Best Pastries of New York.” The company avoided using ‘Best Pastries of USA’ as they knew that their business primarily operates in New York, where most of their sales come from. By mentioning the city, they’re also alerting customers nationwide that their products are available specifically in New York.
At this moment, you might be under the impression that Local SEO is only relevant for physical businesses, but that's not accurate. Why? Because numerous e-commerce stores, ranging from clothing and accessories to makeup, gadgets, and even pet-related products, benefit from it. Consider a company like "PawSome Pets," for example. As an e-commerce store specializing in pet sales, they engaged in Local SEO despite their virtual presence. Their aim was to highlight specific target areas where customers could purchase their products.
In this you take care of many things from content structure to grammar, spellings, fluency and maintaining the interesting flow of knowledge throughout the article and remember don’t repeat the ideas.
Rather make new and complex ideas in easier words because most of the times our fancy words takes away the interest of our readers.
Moreover, you should gain uniqueness and one tip for uniqueness is that explain it by with examples. If you describe a definition tell them how it happens in real life.
Second tip is that everyone has their own experiences so share what you’ve been through and how you have resolved those problems rather than copying it from what others have wrote. Another thing which requires is that how far you’re putting relevant content to your audience’s. This is usually used on blog articles.
Let’s say if they’ve searched for “What is Affiliate Marketing?” You should be answering their query not taking them to irrelevant stuff or making a question look so helpful but the answer turns out to be lacking in information. If you do so, Google a prominent search engine will take you as a low-quality content and won’t let you come forward.
To avoid is that make it conversational and feel the audience as if you’re directly talking and addressing to them. I already told you to add examples and personal anecdotes like if something you’ve been through or if you’ve earned something share the pictures and tell them overtime how you’ve grown. Give them tips which in real helps them.
Tell them that as a beginner what mistakes they can make which you might’ve made or heard from someone making it suppose your client. Then, discuss on the earning potentials it holds and how much success this roadmap offers. Additionally, tell them the cons too and the pros at the same time so that your readers can straight pick up of what decision they should choose.
Tell them realistic approaches suppose the earning duration and how much they can earn. Don’t straight take them to 100s dollars and then thousands of dollars.
During on-page SEO you need to present your URL in a very clear and friendly way to make understand the concept of what your content is about. Same for the descriptions.
One type of On-Page SEO is very helpful and that’s called as “Internal Linking” this means that you don’t move out of the page you just link your own website’s blog post. But remember always post a relevant content and incorporate it naturally. Your intention shouldn’t be to drive the traffic to your others blog rather you do it for the sake of help.
Suppose my blog is on SEO but because I am discussing Blogging topic too, so I’ll link that as well because in that article I’ve entirely talked upon blogging steps so that’s going to help my people especially once they learn about SEO.
Off Page SEO:
Off page SEO is another widely known SEO but unlike on-page SEO, off page is not inside the content rather a person markets in outside on other platforms.
You call the people from outside whether you’re a good entrepreneur or freelancer. You must have some socials progressing and making people inspired through your ideas so that they’re convinced to visit the page or click the bio link you’ve mentioned.
The reason is again organic traffic however, if more people are reading and more people subscribing to it then you’re definitely going to come on the top searches.
Technical SEO:
Technical SEO means the search engines should find your content trustworthy. In the eyes of Google bots and users the things should be perfect as in fix your crawl errors, website speed, optimizing URL structure.
Crawl Errors means that your page doesn't show things like 404 or 500. Where it says content not found. '404 page not found' is usually a term which is said when the page isn't being found for example you searched for a location but when you reached there, the area wasn't the same. This often happens when your website's content is removed or the page is renamed. This can also result when someone enters a wrong URL.
While 500 appears '500 Internal Server Error' indicates that something in the server has gone wrong. This means that your given request can't be fulfilled due to overload of website, or code configuration, this means that how the settled code engages with the server. And let me clarify what server means. Server means
This is another type of technique that is used to make your project user-friendly. User-friendly means whenever the person clicks on your website everything there comes straight pinpoint, without exhausting the person even for a single time.
People gets exhausted when they think that website takes a longer time to load. For example, when it comes to images, it takes time to download, and if they're shown hazy which means that its low in resolution, if that's the case then save picture as JPG, PNG, SVG. These are all file formats that clears you for the exact dimensions of pictures.
Secondly, it should be aesthetically pleasing which means that it should also explain the publisher's meaning efficiently. If your picture goes with the trend then that's the coolest part. People will take you as ongoing person in the current time.
Website speed also means that your content seen is as soon as someone clicks it, whether it is a product description or detail. Otherwise, the risk of bouncing back is higher.
Additionally, It means to fix pages which shows 404 or 500 when you click them. Search engines are too uncompromising when they see this type of act because it will keep a bad impression towards the users.
404 will say that page not found, it happens when the content is not present because of the
What are the Ways to do SEO?
Keyword Research:
Keyword Research means, that you enter those words which are relevant to the content you've published. Now this can be your content body structure too but with that it can be your headlines and subheadings too.
The words you're using matters a lot when it comes to searches. Keywords are usually the query a person might ask. For example "Why is SEO important for blogging?"
Now here the keywords are 'SEO' 'BLOGGING' IMPORTANT.' why? The reason is these three words focus solely on the search intent.
They are specifying that SEO's importance when it comes in terms of blogging not any other types of businesses. In this case, search engine will show those pages which significantly talks on SEO's importance for blogging only.
And among those work pieces, the best one which has a good keywords utilization with explaining it with information, it will
What are the benefits of SEO?
1. Enhanced Online Visibility:
Imagine having a fantastic website or an exceptional product, but no one can find it. This is where SEO steps in to help. By optimizing your website according to search engine algorithms, you improve its visibility on search engine result pages (SERPs). Ranking higher in search results means more exposure to potential customers, resulting in increased traffic to your site.
2. Increased Organic Traffic:
Organic traffic refers to visitors who find your website through search engine results without any paid advertising. SEO aims to improve your website's organic ranking, leading to a higher influx of quality traffic. Organic traffic is valuable because it often consists of users actively searching for products, services, or information related to your website's niche. With SEO, you can attract targeted visitors who are more likely to convert into paying customers, thereby boosting your earnings. However, do keep a strict check on your new SEO strategies and look at to google analytics engagement rates, people clicking ads. This can better aware you of your traffic.
3. Improved User Experience:
SEO isn't just about optimizing your website for search engines; it also focuses on enhancing the user experience. Search engines like Google prioritize websites that provide value to users, which includes fast loading times, mobile-friendliness, intuitive navigation, and quality content. By optimizing these elements, SEO ensures that visitors have a positive experience on your site, leading to longer engagement and increased conversions.
4. Higher Conversion Rates:
Conversion rate is important when it comes to digital marketing. This measures the percentage of those actions which are fulfilling desire such as purchasing a specific product, filling out a form, subscription to a newsletter or blog. SEO can widely impact conversion rates by attracting the right audience, optimizing landing pages, and improving overall user-experience. Because, your stuff can be what traffic is wanting and they find it as a valuable content. When your website structure is properly optimized, it becomes more persuasive, gaining trust and credibility in visitors, thereby increasing the likelihood of conversions and higher earnings.
Conversion rate measuring examples:
For example there is a website which receives a 1000 visitors a month, and 50 of them have purchased some products. This is how the conversion rate will be calculated. You’ll have to divide 50 by 1000 and then multiply by 100. Here comes 5% as the answer.
5. Cost-Effective Marketing Strategy:
Compared to traditional advertising methods, SEO provides a cost-effective marketing solution with long-term benefits. While paid advertising can deliver immediate results, it requires ongoing investment. On the other hand, SEO efforts, once implemented and maintained, can continue generating organic traffic and earning potential over an extended period. By investing in SEO, you build a solid foundation for sustainable growth and reduce dependence on paid advertising.
6. Competitive Edge:
In today's competitive online world, having a strong SEO strategy is essential to stay ahead of the competition. Businesses that neglect SEO miss out on valuable opportunities to attract organic traffic and earn higher revenues. However, for checking the competitions we would recommend to use google keyword planner.
This well tell you how competitive your niche in with the geographical locations. By investing in SEO, you position yourself or your business as a credible authority in your industry, surpassing competitors who may not have optimised their online presence. A higher ranking in search results not only leads to increased visibility but also builds trust and credibility among potential customers.
What Digital Projects needs SEO?
There are several digital projects which needs SEO, such as Blogs, E Commerce such as online stores, and for brands visibility. This is to ensure that their products ranks well. Optimising products through descriptions, images, and category pages. Other things includes Mobile Apps on Google apps stores plus online learning platforms or courses too.
What are backlinkings?
Backlinkings also known as inbound linking or simply as a backlink, refers to a hyperlink that directs users from one webpage to another webpage. These links are essential for SEO because they signal to search engines that the linked-to page is valuable and authoritative. There are paid backlinkings as well however, you may approach to free backlinkings too.
What are the common mistakes one could've made during SEO?
There might be very much common mistakes people as a beginner make.
One is that I've made too. That you incorporate keywords more than information which seems as if spammy in eyes of search engines. For example your keywords are 'Best Boots' if you repeat it excessively which can bore the reader, then you're bounce back rate will increase.
Answer general questions:
Q1) What are Meta Tags?
Ans: Meta Tags are descriptions which doesn’t appear directly on the websites but does describe the motive of your stuff. They define the audience whether to click through that page or no.
Q2) Does Website’s age matters or not?
Ans: Absolutely it does! However, not directly tied to SEO but I’d say that it is connected. For example, the older the website has accumulated more backlinks so, it will get done more SEO. Moreover, old domains have built more trust in the eyes of search engines because people are visiting it, and they are staying there because of their fairness therefore, in perspective of search engine they're recognised as helpful websites.
Conclusion:
SEO has emerged as a game-changer for businesses and individuals looking to maximize their online earning potential. By improving website visibility, attracting organic traffic, enhancing user experience, increasing conversion rates, and offering a cost-effective marketing solution. SEO has established itself to be an essential tool. It empowers businesses to reach their target audience, establish authority, and ultimately boost their long terms revenue growths. In a world where online presence is crucial, investing in SEO is a good strategy that can lead to sustained success returns for years to come.
